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Removing Obstacles to Email Sign Up Conversion
November 29, 2010 | 
Author Email marketing starts with building your list, so converting website visitors into subscribers is of prime importance. We, as marketers on the internet, want our signup process to be as streamlined as possible.
Too often, however, we end up sabotaging ourselves, unwittingly introducing obstacles to new subscriptions. Today, I wanted to discuss some places to look for these “subscriber pitfalls” on your own website. Read the rest of this entry »
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Proven Strategies Can Kill Your Business
In John Reese’s Marketing Secrets Forum, John Jarowski posted a really important question. He asked, and I’m paraphrasing John for the sake of brevity:
“When a new strategy is taught by some ‘guru’, everybody seems to copy it without tweaking it. This dilutes their effectiveness and puts me off tremendously. I would think that using any ‘new’ marketing strategy is a lot less effective once it gets diluted by lazy marketers who want to do cookie cutter style marketing.” Read the rest of this entry »
Do you have to be number 1 in Google to have a successful website?
Imagine what your business would be like if you were listed number one in Google when someone searched for your product or service. At no cost to you, you’d have hundreds or even thousands of highly targeted potential customers coming to your website every day. It would be like shooting fish in a barrel. If you sell a quality product or service, your profit potential is unlimited. I see people all the time bragging that their website is listed number one in Google for a specific search phrase. When I Google their specific keyword phrase, they do come up number one. Then I look at their traffic statistics and they are ranked over 2 million on alexa.com. That means hardly anyone visits their website. Then I check to see how many people actually search those keywords at inventory.overture.com. Maybe 10 or 20 people a month search for that combination of keywords.
Does being number one in Google for an obscure search phrase help your business?
I don’t think so. I’m not going to kid you, getting to number one in Google is no easy feat. And staying there can be a full time job if you’re in a completive market. There are many tips and tricks I can teach you to raise your search engine ranking but I’ll save that for another day. Today I want you to try a different perspective…
Past the PPC hype
Don't Believe the Hype! Don't let anyone tell you that you can just turn up at one of the major 'Pay-Per-Click' search engines, load up some keywords and ads, sit back… and watch the money roll in. Why? Because it's not going to happen… Unless you've been incredibly lucky or have the brainpower of a budding Einstein, you can lose some serious money on PPC advertising! (I'm not even sure it would work for Einstein, but that's another story!) I'm going to concentrate here on Google AdWords, because it's widely recognized as being the most popular search engine on the planet, and its PPC service has a number of advantages over its leading rival, Overture (now Yahoo Marketing). Read the rest of this entry »